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LESSONS
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ALL
ABOUT INTERNET
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| Basic
Terms |
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Basic terms on Internet
| Banner |
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An advertisement on the web in the form of a graphics image.
For more information see "Banners". |
| Hits |
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A hit is one request for one file, any type of file, from
a web site. If you have a typical web page with, say, 10 graphics, that
would be 11 hits if someone loaded the page (10 for the graphics and one
for the page itself). Note that CSS (cascading style sheets) count as hits. |
| Impressions |
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An impression is a term usually used by an affiliate or
banner exchange program. This is the number of times the banner or whatever
has been viewed. |
| Page Views |
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A page view is one view of an entire page, regardless of
the number of elements on that page. A page with 10 graphics would be one
page view. Each time a page is viewed counts as one page view. Thus if
a visitor goes from page A to page B and then back to A, this is counted
as three page views. |
| Unique Visitors |
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A unique visitor is one person examining your web site
during a pre-determined period (usually 30 days). It does not matter how
many hits or page views the visitor uses, during that 30 day period he
counts as 1. Note that this assumes that the visitor can be recognized
as unique. If his TCP/IP address changes or if he turns off cookies (one
popular method for determining unique visits) he may be counted more often. |
Advertising terms
| Affiliate |
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A web site or ezine owner that sells products for a company
and gets a commission in return. This commission can be a percentage of
the sale, a few pennies for clicking on a banner or a fee for a lead. |
| Affiliate Network |
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A web site or organization which brings together affiliate
programs in mass. Some programs include:
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| Click-Thru |
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When you click on an advertisement (a banner ad or a text
link) this is called a click-thru. |
| Click-Thru Rate |
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The ratio of impressions to click-thru. For example, if
you had 100 impressions and one click-thru, then the rate would be 1%. |
| Commission |
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An amount of money earned for selling a service or product.
Sometimes a commission is a percentage of the sale and sometimes it is
a flat rate. |
| Demographics |
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Information about the visitors to your web site or the
purchasers of your products. This information can include their names,
addresses, zip codes and other data. |
| Merchant |
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A company that provides products for sale. Many merchants
run affiliate programs in order to get other webmasters to sell their products
for them. |
| Two-Tiered |
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In this type of program you receive commissions for your
own sales and a smaller commission for the sales of the people that you
have referred to the program. |
Marketing terms
| CTR
- Click Through Ratio |
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This term is primarily used by banner exchange and affiliate
programs to represent the ratio between the number of times a banner or
link is displayed to the number of times it is actually clicked. For example,
a banner is displayed 1,000 times and clicked on 570 would be a CTR of
57%. |
| CPC - Cost Per Click |
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The amount of money an advertiser will pay for one click. |
| CPI - Cost Per Impression |
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The amount of money an advertiser will pay for one impression. |
| CPM - Cost Per Thousand |
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The amount an advertiser will pay per one thousand impressions
or clicks. |
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